Takin' it to the Streets '17 Music Festival (General Admission)

Saturday, September 16th, Doors at 5 PM
5th Avenue, Downtown St. Cloud


Takin' it to the Streets '17 Music Festival (General Admission)

Takin’ It To The Streets ’17 Music Festival (General Admission)
Saturday, September 16, 2017, 5:00pm – 11:00pm
5th Avenue Downtown St. Cloud

General Admission:  $44
Saturday, September 16, Doors at 5pm
5th Avenue – Downtown St. Cloud
General Admission $44
VIP Area $89*
*(For V.I.P. tickets please go to the home page and click on 9/16 on our calendar & enter the V.I.P. page)

Proudly Presented by


pamela mcneill


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Rock n’ Roll At Its Finest!

dirty word

Also Performing:


Pioneer Place on Fifth Theatre is Takin’ It To The Streets on Saturday, September 16 as they present their Fifth Annual Outdoor Music Fest on Fifth Avenue in Downtown St. Cloud. Due to road construction on Fifth Avenue this summer, the party is moving to September and Downtown St. Cloud will be unveiling its new look for Fifth Avenue on Saturday, September 16 at Takin’ It To The Streets!  VIP and General Admission Tickets on sale now!

Headlining this year’s show will be Pamela McNeill Productions with the DEBUT of her new show titled:  The Women of Rock, Pop, and Country!   Backed by an all-star band and joined by the Minnesota Music Hall-of-Famer, Mary Jane Alm, and the incredible Aimee Lee, Pamela will be rockin’ like never before performing the hits of Janis Joplin, Pat Benetar, Adele, Stevie Nicks, Heart, The Dixie Chicks, and the hit parade goes on and on.  This will truly be a spectacular show and Takin’ It To The Streets fans will be the first to see it!

The event will also feature music by the amazing Mick Sterling’s 12-piece horn band performing The Music of Van Morrison.  This has been the most requested show to return to Pioneer Place since making a stop here in 2016.   The many incarnations of Van Morrison from “Brown-Eyed Girl” and “Domino” to “Into The Mystic” and “Cleaning Windows” is celebrated and led by Twin Cities Soul and Bluesman Mick Sterling and a band so strong that Van Morrison would surely choose it as his own.

DIRTY WORD is an amazing rock n’ roll band fronted by John Scalia, a regular special guest with The Fabulous Armadillos.  Dirty Word will play your favorite hits from the 80s and 90s in this high-energy show that will have you screaming for more.

The show will kick-off at 5:30pm with a SPECIAL SURPRISE BAND that is truly one of the favorites of Central Minnesota music fans!!

This year’s event will be held on Fifth Avenue AND First Street in Downtown St. Cloud AND the House of Pizza Parking Lot. Local food vendors, beer gardens featuring Beaver Island Beer, wine tent, mojito area, and lots of great music and dancing.

This will be the outdoor party of the year so grab your tickets early and join us on Fifth Avenue in Downtown St. Cloud on September 16 as we Take It To The Streets ’17.


Pamela McNeill, perhaps best known as a Fabulous Armadillo, is also a key voice in the “Rock n Roll Xmas Spectacular,” “Rumours and Dreams” Fleetwood Mac tribute, “Love Is a Rose” Linda Ronstadt show and her own Pamela McNeill Band.  An accomplished singer/songwriter, Pamela’s contagious stage presence and rock n’ roll roots have made her a fan favorite across the Upper Midwest.  For this show, Pamela has assembled an incredible band along with fellow women rockers, Mary Jane Alm and Aimee Lee.  This show will quickly become one of your favorites and Takin’ It To The Streets ’17 will hold the dubious honor of hosting its premiere performance!  An incredible night is in store as Pamela and her band bring the music of Heart, Pat Benetar, Stevie Nicks, The Dixie Chicks, Adele, Janis Joplin, and so many more female artist who have left their mark on rock n’ roll!

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Dirty Word is a talented group of accomplished performers that have been giving jaw dropping performances since 1998.  Front man John Scalia, also a regular special guest with The Fabulous Armadillos, and drummer Dale Hieb have been the foundation of the group since its inception and have formed a chemistry on stage of musicianship and showmanship that has become unrivaled in the country. Recently they have expanded their territory taking the Dirty Word experience nationally to Texas, Colorado, Alabama, Pennsylvania, Mississippi, Missouri, Nevada, Kansas as well as a number of stops in Scalia’s home state of Louisiana.  Entertaining the troops overseas has also become a regular event making stops in Qatar, Kuwait, Frankfurt and Amsterdam.  The band has become the “must have act” at clubs, fairs and festivals across the Midwest and is a bringing the first new original single “How Long” from their up and coming album with them.  “How Long” is available now on iTunesGoogle Play, Spotify and other popular online retailers.
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BEAUTIFUL VISION:  The Essential Van Morrison

 In 2017, Mick Sterling is celebrating his 37th year in the music business.  His career, like any musician doing it as long as he has, has experienced many changes, highlights, low-lights and everything in between.  What may be of interest to all of you is that even after all of this time, Sterling is finding new musical  and theatrical challenges and more excited about being in the music business than ever before. 

Within those 37 years, Sterling has transformed himself from a young and energetic lead singer of throw-together bands in to one of the most recognized names in the Twin Cities music scene.   His band he led for 17 years and recently inducted in to the Mid-West Music Hall of Fame,  MICK STERLING AND THE STUD BROTHERS, falls in the category of the other legendary Twin Cities Soul and R&B bands such as Doug Maynard, Willie and the Bees, Lamont Cranston and others.

Mick continues to draw large audiences with his shows highlighting the music of Elton John to Ray Charles, and Huey Lewis and the News to Rod Stewart.  His Van Morrison Tribute is truly remarkable and features a large, 12-piece horn and back-up vocal section that is truly spectacular.
mick sterling


This year’s concert will be large geographically, encompassing First Street and Fifth Avenue. The stage this year will once again be in front of Metro Bus. VIP seating will be the House of Pizza Parking lot going up to the stage. General Admission seating will be Fifth Avenue and a large section of First Street.
tiits 16 stage location

BEAVER ISLAND BREWING will be on hand serving their wonderful beer this year and they will be releasing a very special brew just for this event!! 


5pm: Doors to both V.I.P. and General Admission open. The General Admission gate will be located at the North End of Fifth Avenue in front of the Press Bar. All general admission ticket holders must enter through this gate. The V.I.P. Entrance will be off First Street near the Herberger’s Parking Ramp.

6:30pm:: Mick Sterling Presents:  Essential Van Morrison
8:00pm: Dirty Word
9:30pm: Pamela McNeill Productions presents:  The Women of Rock, Pop, & Country
11pm: Concert Ends


This year’s event will feature a major expansion to the V.I.P. area including 12 tents of coverage located to the left of the stage. A V.I.P. ticket includes:
– 2 complimentary food/beverage tickets
– Seating closest to the stage with a party area behind
– 2 Private Bars
– Private Beer Garden
– Private dining area featuring the talents of Chef Dan Dean
– Private Restroom area
– Private entrance
– Tented area for shade or inclement weather, as well as an open air area near the stage.
– Chairs provided as a take home gift courtesy of DJ Bitzan (no need to haul your own lawn chair)

BITZAN DJ [Converted]


Doors for seating will open at 5pm for the event with music beginning at 5:30pm. The gate entrance for all general admission guests is on the north end of Fifth Avenue in front of the Press Bar. Bring your own lawn chairs if you wish to sit for the concerts. This year’s stage will be set up on First Street in front of Metro Bus with general admission seating running down Fifth Avenue and part of First Street, with additional general admission in the House of Pizza Parking Lot.  Beaver Island Brewing Company’s beer garden, food court, restrooms, wine and mojito tents, and bars will be available on Fifth Avenue. Please note that NO OUTSIDE COOLERS ARE ALLOWED. Must be 21 years of age to enter!


There are three major parking ramps available that are adjacent to the concert area. One is located directly behind Pioneer Place (often called the Radisson Ramp), another is located next to Herberger’s., and a third is connected to River’s Edge Convention Center off of Fourth Avenue. The Radisson Ramp is accessible from St. Germain Street and the Herberger’s ramp is accessible from First Street. Additionally, metered parking is FREE on Saturdays, so no need to pay meters if you choose street parking or the Lady Slipper lot. We also recommend parking in the Lady Slipper lot across from Capitol One as this is free on weekends as well.

food vendor chef dan


You will have wonderful choices of food this year as we welcome five local vendors :
DB’s Third Floor – providing Walleye tacos, burgers, and brats
House of Pizza – providing pizza by the slice
Pacific Wok – providing the best in healthy Asian food
Greek Cravings – world-class gyros
Mrs. Goodcookies Desserts

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We are so proud to have partnered with Beaver Island Brewing Company and Bernick’s to provide our beer gardens with their LOCALLY BREWED beers. Spirit bars will also be available and this year we will feature a wine and mojito tent. Soft drinks and water will feature Pepsi products and we thank Bernick’s for their continued support of this event.


1) This is a 21+ ticketed event. All tickets may be purchased throughout Pioneer Place at www.ppfive.com or by calling the box office at (320) 203-0331. NO MINORS WILL BE ALLOWED on Festival Grounds. You MUST HAVE a valid ID when picking up your tickets. Once you arrive, you will be carded and given a special Festival wrist band that you must wear throughout the event. Patrons without wrist bands will be asked to leave the festival grounds by security.

2) Absolutely NO OUTSIDE COOLERS, BEVERAGES, OR FOOD. All food and beverages are available for purchase on the festival grounds.

3) Feel free to bring your own lawn chairs for general admission seating (Seating will be provided for VIP guests)

4) This is intended to be a fun celebration of music and history in Downtown St. Cloud. Any disorderly conduct will NOT BE TOLERATED and disorderly persons will be immediately removed from the festival grounds.

5) Rain or shine event – no weather related refunds.


Takin’ It To The Streets was the brainchild of Dan Barth, Co-Founder of Pioneer Place on Fifth Theatre. The first event was held in 2013 to celebrate the 100th Anniversary of the Pioneer Place Building. This major outdoor music festival has now grown into an annual event featuring four bands each year. Past performers have included Lou Gramm, The Voice of Foreigner, Kevin Chalfant from Journey, Jim Peterick (Survivor) and the Ides of March, Randall Hall from Lynyrd Skynrd, Barry Goudreau from Boston, The Fabulous Armadillos, Collective Unconscious, Transit Authority, Chris Hawkey, Mick Sterling, Anthony Shore, Revolution Five, Blues Review and many, many local artists.

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